Public Goods Warhead
Objective: To reach a new audience who have an interest in the problems MetaGame aims to address short/mid/long-term. Onboarding highly skilled/educated participants // youth, retired & unemployed people through a public good media platform on TikTok.
What I’ve done so far for PGW
Collected videos surrounding issues of centralisation, Big Food, Big Pharma, Big Insurance, Societal Pressures.
These have been clipped into 1 min segments (Thanks FFMPEG & Minitool) - now they need reframing and subtitles added to them… I estimated it will take me around 120 hrs to complete 240 videos for posting → I’ve gone onto Fiverr recently to shop for a costing for this particular part of the process.
Next Steps
It costs around ÂŁ6.22/$7.50/video best price or around ÂŁ1,492/$1798/month not including scheduling with many freelancers pricing closer to $10-20/video.
At the lower end it works out to around $15/hr as an hourly wage but I don’t currently have 4hrs/day to create this section of the project. It’d be more efficient to outsource.
Then I can schedule 8 videos/day for a month and we see what kind of traction we get.
Given this is an unproven project though… Potentially that money could be used for:
Questchainz or MyMeta but as we have no TikTok Presence, this could increase the level of interest in MetaGame as a community and onboard talent to raise our potential as a DAO.
Total Cost
$1798 for this experiment. I think 4 weeks will give us enough time to gage the ROI.
50% Capacity experiment costed at: $899
25% Capacity experiment costed at: $449.5
Proposed Alternatives
- Reduce the outlay by 50% process 120 videos and only post 4 times per day as a Test
- Reduce the outlay by 70% process 60 videos and only post 2 times per day as a Test
- Another player wants to take on this part of the process, I transfer the video content for transcription on say Descript and they reframe and add subtitles. This is a big commitment and I kind of want it done to a certain standard consistently.
- I take it on - I have limited time currently. Otherwise would love to
- We sit on the project til I me/someone has the capacity
Examples:
(Cost per video $10+)
Cost I’ve Found ($7.50/video):
Also would like to say that this would be about results, I think as an exception outsourcing part of a process isn’t inherently bad. I do think this could be seen negatively but we may gain more than what we lose & its important to remember that.
If I could pay for this currently I would, I’d have loved to come here with actual numbers but I’ve seen these style accounts with tonnes of followers with no solution and thats where we differ.
